It's By Sam

One of social media's hottest art sensations

Letter from Sam

After graduating from the University of Michigan with a BFA, I returned to my home of NYC to start my company itsbySam. Starting with painting shoes, my company grew, using solely word-of-mouth advertising and social media, to 40,000 social media followers, an ever-expanding network of major companies, and a range of possible items. I am always looking to take on a challenge and try something new.

I have collaborated with top companies and created artwork that can be enjoyed all over New York City, LA, Chicago, Atlanta, Las Vegas and other major cities. I have collaborated with companies such as Bloomingdales, Marie Claire, Seventeen, Business Insider, Steve Madden, Nordstrom, Bandier, Lord and Taylor's, Macy's, SoulCycle, Superga, Buzzfeed, Guiness, TruTv, Urban Outfitters, Shopbop, Revolve, Anthropologie, Marc Fisher, Adidas, BlackTap, etc.  

From events, to bulk wholesale orders, I am working to change the game of custom fashion, painting on items including, but not limited to shoes, sneakers, jeans, etc. using a variety of materials.

Please check out the Events page for more info, or email me at to book an event or make an inquiry.


Sam Machover